Jiffy Lube International will form a panel of staff and franchisees in the coming weeks to start a review for its $8 million creative account. Smith Advertising, Kansas City, Kan., resigned the business. Jiffy, a unit of the newly merged Pennzoil-Quaker State Co., also is seeking a new president and senior VP-marketing. Former Quaker unit QLube retains Valentine Radford, Kansas City, Mo., but it will lose the $8 million account as those outlets are converted to Jiffy stores in the next year or so.
Copyright March 1999, Crain Communications Inc.