Aaron Sugarman, 35, to president, a new post at Agency.com, New York, from VP-creative director.
Frederick Reinfelder to VP-account supervisor on General Motors Corp.'s Buick Regal, McCann-Erickson Worldwide, Troy, Mich., from European regional operating manager, Ross Roy Communications, Bloomfield Hills. He succeeds Brian Green, who left the company.
Jill Cohen to VP-publisher, QVC Publishing, West Chester, Pa., a new position, from president, direct marketing division, Random House, New York.
David J. Bok, 35, to VP-general manager of the new Children's Footwear Group of Wolverine World Wide, Rockford, Mich., from VP-national sales manager, Wolverine Footwear Group.
Frank Ruppen to senior partner-worldwide director on Warner-Lambert Co.'s Adams unit account, J. Walter Thompson USA, New York, a new position, from senior VP-regional director on Kellogg Co. at JWT's Sydney office. He succeeds Hildie Neuman, now worldwide director of strategic planning at JWT's consumer behavior unit. Also: Carole Potter to director of account management, from senior partner and director in charge of North American Unilever business. She retains responsibilities for Unilever.
Thomas M. Cook, 40, to exec VP-creative director, Pedone & Partners, New York, from senior VP-group creative director on Bank of America at Deutsch. He succeeds John Russo, who left the company.
Scott Einhorn to marketing director, Arthur Frommer's Budget Travel, New York, from sales development manager, Inc.
Robin Richardson to regional sales manager, Bass Beers Americas, Atlanta, from business manager, Bass Brewers of London. Also: Mike Nield to assistant brand manager for Hoopers Hooch, from national products manager, Bass Tavern, London.