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Jim Beam, Fallon part

Published on .

The 10-year relationship between Jim Beam Brands, Deerfield, Ill., and Fallon McElligott, Minneapolis, has ended. The parting is due to "strategic differences that are irreconcilable" said Fallon Chairman Pat Fallon. Fallon had handled 21 liquor brands. The marketer didn't comment by deadline.

Copyright November 1998, Crain Communications Inc.

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