×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Jim Beam seeks agency

Published on .

Jim Beam Brands Worldwide, Deerfield, Ill., has contacted a shortlist of agencies to create a $15 million global campaign for its Jim Beam brand. The winner also will handle Knob Creek, Small Batch bourbon and DeKuyper cordials, among its other brands. The four shops initially approached are Wieden & Kennedy, Portland, Ore.; Hill, Holliday/Altschiller, New York; Y&R Advertising, Chicago; and J. Walter Thompson Sydney, which already handles Jim Beam in Australia.

Copyright December 1998, Crain Communications Inc.

Most Popular
In this article: