JOAN RIVERS, BEN STEIN GET MAD FOR GLAD

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(May 18, 2001) -- Clorox Co. launches a new take on its long-running "Don't Get Mad, Get Glad" campaign Monday from Omnicom's DDB Worldwide, San Francisco, with TV and radio ads featuring the E! network's Joan Rivers and Comedy Central personality Ben Stein. Both appear as "mad" characters alongside actress Melanie Deanne Moore, who plays their "glad" foil. The ads are part of a new celebrity-oriented approach that ultimately will extend to other Glad products, Clorox said. -- Jack Neff

Copyright May 2001, Crain Communications Inc.

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