launches campaign

Published on .

Careers Web site broke a $30 million branding effort featuring business author Tom Peters. The TV, radio, print, outdoor, online and direct mail campaign--built around the tagline, "When you love what you do, you're alive,"--features Mr. Peters speaking in his evangelistic style about careers in the new millennium with bon mots such as "Be distinct or extinct.", Dallas, handles.

Copyright January 2000, Crain Communications Inc.

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