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Jockey readies new lines

Published on .

Jockey International, Kenosha, Wis., in May will launch its first line of support bras, along with a new material for men's underwear designed to wick moisture away from the body. Print support for both lines from Grey Advertising, New York, will appear in May magazines. Ads for the bra line will feature soap opera stars, continuing Jockey's use of real people in print and outdoor ads.

Copyright February 1999, Crain Communications Inc.

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