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Jockey splits with Grey on $5 mil creative account

Published on .

Jockey International split with its agency, Grey Worldwide, and will move its $5 million print creative assignment. Mark D. Hogan, Jockey's VP of marketing and advertising, said the split was due to "creative differences" and that Jockey has already identified a successor. Mr. Hogan did not identify the new agency, pending final negotiations.

Copyright November 2000, Crain Communications Inc.

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