Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Joe Boxer taps Fallon for branding strategy

Published on .

Joe Boxer Corp. picked Fallon McElligott, New York, to create a strategic branding plan for the underwear marketer. Fallon is in the final stages of negotiating an agreement for the account, which does not include creative, according to a Joe Boxer spokeswoman.

Copyright February 1998, Crain Communications Inc.

Most Popular
In this article: