R.J. Reynolds Tobacco Co. today agreed to settle a lawsuit brought by a San Francisco attorney seeking to stop California Joe Camel ads by paying $10 million with $9 million of that going towards underage smoking prevention efforts in the state including advertising. Reynolds general counsel Charles Blixt said the agreement wasn't a company concession that Joe appealed to kids but rather a "practical closure to this case." Reynolds on July 10 announced it was pulling Mezzina/Brown's Joe Camel campaign. The suit was filed by Janet Mangini in 1991.
Copyright September 1997, Crain Communications Inc.