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Joe Camel suit settled for $10 million

Published on .

R.J. Reynolds Tobacco Co. today agreed to settle a lawsuit brought by a San Francisco attorney seeking to stop California Joe Camel ads by paying $10 million with $9 million of that going towards underage smoking prevention efforts in the state including advertising. Reynolds general counsel Charles Blixt said the agreement wasn't a company concession that Joe appealed to kids but rather a "practical closure to this case." Reynolds on July 10 announced it was pulling Mezzina/Brown's Joe Camel campaign. The suit was filed by Janet Mangini in 1991.

Copyright September 1997, Crain Communications Inc.

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