TV Spots of the Week | Media Player Format

JOE PYTKA'S QUASIMODO SELLS CRACKERS

And Other Current TV Commercials of Note

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Keebler's Hunchback
Client: Keebler
Brand: Cheez-It
Title: "Hunchback"
Agency: Leo Burnett USA
With a nod to Victor Hugo and Charles Laughton, famed director Joe Pytka has cranked out a theater commercial hawking Keebler's chili-cheese-flavored baked snack crackers. But all is not as it seems with Quasimodo's hump.

Oddball Zoo Ads
Client: Roger Williams Park Zoo
Brand: Zoo
Title: "Archerfish" and "Tortoise"
Agency: RDW Group, Providence
A spitting fish and patient tortoise are the stars of these two commercials from the odd and somewhat aserbic campaign for the city zoo of Providence, R.I.

Speeding Still Shots
Client: Nissan North America
Brand: Nissan Z
Title: "Hell/Heaven"
Agency: TBWA/Chiat/Day, Los Angeles
With a collection of arty black-and-white still photos, this spot creates a richer sense of place and product style than many fully cinematic treatments.

Felled by the Smell
Client: Gillette
Brand: Right Guard
Title: "Football"
Agency: BBDO Worldwide, New York
Yes, this commercial is disgusting but funny as well. Bar patrons are knocked unconscious by the overwhelming underarm stench of a thoughtless companion who failed to use Right Guard. The smelly guy, by the way, is Warren Sapp, the all-pro defensive back for the Super Bowl champion Tampa Bay Buccaneers.

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