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JOHN COSTELLO

Published on .

Sears, Roebuck & Co.

Title: Senior exec VP-marketing

Agency: Ogilvy &*Mather Worldwide; Y&R*Advertising

Ad budget: $760 million

Power play: With probably the nation's largest advertising budget for a retailer, has moved moved Sears into promotions as well as efforts supporting sports and charitable causes. Years on list: Four.

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