Title: Senior VP-marketing
U.S. budget: $455 million
Agencies: Messner Vetere Berger McNamee Schmetterer/Euro RSCG
Power play: Where is this new entity led by WorldCom acquisition maverick Bernie Ebbers headed? If MCI's saavu marketing team stays on board, expect a continued aggressive push into new brands and services. If they cash in their stock and leave, the future is much more uncertain.
Years on list: Two.