John O'Toole, 66, who retired last January as president of the American Association of Advertising Agencies, died today of leukemia. Mr. O'Toole, a former head of Foote, Cone & Belding Communications, had served as Four A's president since 1989. Mr. O'Toole started his career as a copywriter for BBDO
in Chicago before moving to FCB in 1954. He moved up through creative posts at the agency and became president in 1969. In 1970 he became president of parent FCB Communications, and became chairman in 1981. Last March he was inducted into the American Advertising Federation's Advertising Hall of Fame. "John O'Toole was a great adman and a great statesman for the advertising industry," said Wally Snyder, AAF president. "At his induction he said he was lucky to have been a part of the advertising industry. We are the lucky ones to have had John O'Toole representing our industry." At True North Communications, the new name of FCB Communications, Chairman-CEO Bruce Mason in a letter to employees said, "all of us who knew him personally have lost a dear friend and colleague." Memorial services are planned for 11 a.m. May 9 at St. Michael the Archangel Church in Greenwich, Conn., and at 10 a.m. May 10 at St. Thomas More Church in New York.