Johnson & Johnson to modify ads

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Johnson & Johnson has agreed to modify ads for its new children's "Bedtime Bath" after rival Novartis Consumer Healthcare complained to the National Advertising Division. Novartis challenged Johnson & Johnson's claim that the bath soap was "pediatrician recommended" because the claim was made shortly after the product appeared. Johnson & Johnson said the claim was based on a pre-launch survey asking pediatricians whether they would recommend the product. NAD concluded Johnson & Johnson did not have sufficient data to say the product was recommended.

Copyright December 2000, Crain Communications Inc.

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