As technology permeates every aspect of marketing, IT is quickly becoming a strategic partner to the marketing team -- or it should be. All too often, IT and marketing are facing off rather than working together. Here’s what marketers need to know to work well with the tech team. Brought to you by Rackspace.Learn more
Today's new power partnership has tech teams and brand builders working together to create cohesive cross-platform customer experiences and drive the bottom line.
That's the theme of Ad Age's second annual Marketing + Tech Summit, which is being held during Internet Week New York. Leading marketers and technologists will come together May 21 at The Altman Building in Manhattan to discuss how technology is reshaping the roles and responsibilities of both CMOs and CIOs and the relationships between marketing and IT.
Among the day's highlights:
- Dell Chief Marketing Officer Karen Quintos will address one of the hottest topics in business: data security, and why smart marketers should be thinking about it. She'll be joined by Jon Ramsey, CTO of Dell SecureWorks and Dell Fellow.
- Matthew C. Aiello, partner-CIO practice, and John Abele, global managing partner-marketing, sales and strategy officers practice at Heidrick & Struggles will discuss the talent equation -- what kinds of new skill sets marketers and their technology partners need and how to build a strong, tech-savvy team.
- How is technology affecting media? Mark Kaline, global media, licensing and consumer services director at Kimberly Clark, will share how his company's approach to programmatic buying has not only helped it save money but also get smarter about its media plans and consumer targeting.
- Ryan Bonifacino, VP-digital strategy at the hot jewlery brand Alex + Ani, will take you inside his strategy and organizational structure, showing how his team stays ahead of tomorrow's technology and gains first-mover advantage in a fast-changing space.
Other speakers include: Kelly Garcia, VP-eCommerce development for Domino's Pizza, Paul Glomski, co-founder and CEO of Detroit Labs, and Steve Jacobs, the CIO of Gilt.
Join Ad Age at the Marketing + Tech Summit for an afternoon of thought-provoking presentations and discussion. We guarantee you'll leave smarter.