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Little joins PrimeCo

Published on .

PCS PrimeCo, Dallas, named Karen Little VP-marketing, from VP at AT&T's Global Information Solutions. PCS PrimeCo, a four-way partnership of AirTouch Communications, Bell Atlantic, NYNEX and U S West, plans to create a nationwide wireless network by combining existing cellular properties and PrimeCo's new PCS licenses. The company will cover 26 major markets with nearly 170 million potential customers. The venture plans to name an agency by the end of the month to handle its estimated $50 million ad account.

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