New joint venture ad agency opens doors in China

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BEIJING -- The Shanghai Hakuhodo Advertising Agency, a joint venture between Japan's Hakuhodo Advertising Agency and the Shanghai Advertising Agency, has opened in China's largest industrial and commercial center.

The venture has a total investment of $600,000, and is expected to have a turnover of $9.6m in its first year of operation.

Copyright January 1997, Crain Communications Inc.

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