×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

JONES' NEW CHANNEL DEVOTED TO COMPUTERS

By Published on .

Jones International introduces this week the 24-hour Jones Computer Network, an outgrowth of a 4-hour nightly programming block the company launched in May 1993 on its Mind Extension University channel.

"It's really beyond computers," said Bernard Luskin, CEO of Jones Interactive and president-global operations of Mind Extension and the computer network. "This is really intended to be a digital network service. A gateway to the information highway."

Initially, the service will reach 1 million cable households. Jones still will program the prime-time block on Mind Extension, with about 26 million cable subscribers.

Susan Harris-Glass, VP-national advertising sales, said computer programming on the two channels will be offered as a package. The network carries 14 minutes of ad time per hour: 10 national and 4 local minutes for cable operators to sell.

Sponsors of the Mind Extension computer block have been primarily direct response marketers selling computer products, such as Komputer Tutor and Video Professor instructional tapes. But image advertisers have tested the service, including CompuServe, Prodigy, Digital Equipment Corp. and Compaq Computer Corp.

Thirty-second ad rates are $200 per prime-time spot on ME/U, $100 on Jones Cable, or $250 for a combined network buy.

Most Popular
In this article: