"It's really beyond computers," said Bernard Luskin, CEO of Jones Interactive and president-global operations of Mind Extension and the computer network. "This is really intended to be a digital network service. A gateway to the information highway."
Initially, the service will reach 1 million cable households. Jones still will program the prime-time block on Mind Extension, with about 26 million cable subscribers.
Susan Harris-Glass, VP-national advertising sales, said computer programming on the two channels will be offered as a package. The network carries 14 minutes of ad time per hour: 10 national and 4 local minutes for cable operators to sell.
Sponsors of the Mind Extension computer block have been primarily direct response marketers selling computer products, such as Komputer Tutor and Video Professor instructional tapes. But image advertisers have tested the service, including CompuServe, Prodigy, Digital Equipment Corp. and Compaq Computer Corp.
Thirty-second ad rates are $200 per prime-time spot on ME/U, $100 on Jones Cable, or $250 for a combined network buy.