Joop! assigns agency international account

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HAMBURG -- German fashion house Joop! here names Hamburg-based ad agency Select to run a worldwide image campaign. The German textile company Wuensche of Hamburg in February bought a majority stake in the fashion house founded by Wolfgang Joop with the intention of expanding the young, modern label internationally.

The initial campaign consists of a four-page advertisement photographed by Robert Mapplethorpe that will run in fashion, business, lifestyle and art magazines in Germany, the U.K., the Netherlands, Switzerland, Austria, Italy and the U.S.

Copyright May 1998, Crain Communications Inc.

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