Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Joop! assigns agency international account

Published on .

HAMBURG -- German fashion house Joop! here names Hamburg-based ad agency Select to run a worldwide image campaign. The German textile company Wuensche of Hamburg in February bought a majority stake in the fashion house founded by Wolfgang Joop with the intention of expanding the young, modern label internationally.

The initial campaign consists of a four-page advertisement photographed by Robert Mapplethorpe that will run in fashion, business, lifestyle and art magazines in Germany, the U.K., the Netherlands, Switzerland, Austria, Italy and the U.S.

Copyright May 1998, Crain Communications Inc.

Most Popular
In this article: