Jordan mcgrath had a tough 1997. The same day it won the $60 million Long John Silver's business last March, it lost the $40 million Quaker Oats Co. account to Foote, Cone & Belding, Chicago. Also out the door in 1997: creative duties for Encore Media Group's $45 million account and Good Housekeeping. To make matters worse, the agency earlier this month lost Long John Silver's -- almost a year exactly since winning it. The bright spots: Snaring the $30 million Rogaine account; the $20 million assignment for SmithKline Beecham's Tagamet HB 2000; and Novartis brands Tavist, Theraflu and Triaminic.
The agency needs to focus on client stability while working to recover lost billings. Back to help is Steve Farella, exec VP-business development, who stepped out briefly to work at D'Arcy Masius Benton & Bowles last year. Another plus: the hiring of former Poppe Tyson General Manager Cheryl Benton as exec VP-integrated client services.