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Jordan phones homes

Published on .

LDDS WorldCom, the country's fourth largest long distance company, will break its first campaign featuring Chicago Bulls superstar Michael Jordan on Saturday during the telecast of the NBA playoffs. Created by Earle Palmer Brown, Bethesda, Md., the estimated $5 million campaign features TV spots of Mr. Jordan calling consumers to sell the various services of the Jackson, Miss.-based telecommunications company, including consumer and business long-distance, paging and pre-paid calling cards. Mr. Jordan has a 10-year deal with WorldCom and is compensated in part based on the company's stock performance. The campaign is supported by cable, print and direct marketing and carries the tagline "Service that's one-on-one."

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