×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

JORDAN WATCH

By Published on .

Michael's stats (as of May 18)

G AB H 2B 3B HR RBI AVG E SB

35 134 31 6 0 0 18 .231 4 10

Ever since Michael Jordan traded his major league basketball sneaks for minor league baseball cleats, Frank Buccieri, public relations director for the Birmingham Barons team, has found himself in the awkward position of deal broker for the superstar. Mr. Buccieri says he's had to endure thousands of zany requests, everything from a local Dairy Queen that wanted to make a Michael Jordan ice cream cake to a father who wanted Mr. Jordan to attend his son's bar mitzvah. Sometimes it drives Mr. Buccieri batty, but he says Mr. Jordan is taking it in stride: "He told me, `You get used to it.' He's an ordinary guy, really. He takes a shower like everyone else."

Most Popular
In this article: