Monetary damages in the courtroom pizza battle between archrivals Papa John's International, Louisville, Ky., and Tricon Global Restaurants' Dallas-based Pizza Hut will be determined by a federal judge rather than a jury. A jury was to deliberate on damages starting today, but U.S. District Judge William Sanderson in Dallas dismissed the jury this morning and is expected to issue a ruling by Christmas on damages and on whether Papa John's can continue its campaign via Fricks/Firestone, Atlanta, touting, "Better ingredients. Better pizza." Pizza Hut seeks $12.5 million in damages. Earlier this month, the jury found the slogan misled consumers. It also found Pizza Hut misled viewers with two spots via Shrum Devine Donilon, Washington, singling out Papa John's.
Copyright November 1999, Crain Communications Inc.