×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

JUDGE DISMISSES PRIVACY SUITS AGAINST DOUBLECLICK

Published on .

(March 30, 2001) -- A U.S. District Court today dismissed 13 class action lawsuits against online advertising network DoubleClick

DoubleClick called the ruling "groundbreaking," representing the first time courts have interpreted the applicability of federal privacy statutes to Internet advertising.

The suits were an outgrowth of publicity over DoubleClick's plans to combine offline information from its direct mail subsidiary Abacus Direct with its own online data to create consumer profiles. Privacy critics blasted the plan, and class action lawyers filed suits contending DoubleClick had violated various federal and state consumer protection statutes. The federal suits filed in different jurisdictions were consolidated.

Doubleclick CEO Kevin Ryan in a statement said he was "delighted" by Judge Naomi Reice Buchwald's decision. DoubleClick also announced today that it was filing a motion for summary judgement.

Alan Mansfield, one of the lawyers who filed suit against DoubleClick, said a possible appeal is being studied. -- Ira Teinowitz

Copyright March 2001, Crain Communications Inc.

Most Popular
In this article: