Is this any way to choose a director? As director Bryan Buckley points out, the audition process "doesn't indicate who can shoot better, but who can BS better." Kamen, too, objects to "all of this ridiculous phony enthusiasm that's expected on the call." But the real bad news for directors these days is that the conference call may be just the beginning. The auditioning process "used to be one conference call," says Chelsea Pictures' Steve Wax. "But now it's multiple calls, and then directors are expected to prepare full treatments and maybe fly in for personal meetings."
What really bothers directors is a new trend in which full written treatments are expected from them after the conference call. "I consider that almost high-schoolish," says Kamen. Bob Giraldi says these written presentations -- explaining, in elaborate detail, the director's vision for the commercial -- are sometimes accompanied "by graphics and maybe even a video."
Kamen says the pitching process has begun to resemble what agencies go through when trying to win an account. But, he notes, "in the agency's case, it's for a whole account -- this is just for one commercial." Or, more likely, for nothing at all. Kamen: "Often the agency has four or five people jumping through these