Juicing it

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Tropicana Dole Beverages North America, Bradenton, Fla., on Aug. 1 is launching an estimated $5 million-plus marketing blitz from FCB/Leber Katz Partners, New York, to support Pure Premium Tropicana juice. The campaign, designed to reach 13 million New Yorkers, will include television, radio and outdoor advertising efforts and is a continuation of Pure Premium "Perfect" campaign launched in February.

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