Julie Roehm: Perpetrator or Victim of Wal-Mart Scandal?

An Audio Interview With 'Ad Age' Editor Jonah Bloom

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NEW YORK (AdAge.com) -- The not-yet-fully explained ouster of Julie Roehm and Sean Womack from Wal-Mart and the cancellation of DraftFCB's $580 million Wal-Mart ad-account win have ignited an explosion of rumors and speculation throughout the advertising industry. In this "Why It Matters" audio show interview, Advertising Age editor Jonah Bloom helps listeners separate fact from fiction.

Mr. Bloom discusses the Friday evening phone interviews he conducted with both Ms. Roehm and her husband about rumors alleging she had an "improper relationship" with Mr. Womack, an executive who reported to her.

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