Mr. Bloom discusses the Friday evening phone interviews he conducted with both Ms. Roehm and her husband about rumors alleging she had an "improper relationship" with Mr. Womack, an executive who reported to her.
Ousted Wal-Mart Exec's LinkedIn Profile Details Plans With Sean Womack
Why Wal-Mart Fired Its Change-Agent Marketer Julie Roehm -- and the Agency She Hired
Triumphant Agency CEO Turns From Hero to Goat Overnight
The Review Rollback Is Just the Latest Stumble -- Is Anyone Left Untainted?
Interview Excerpts From Her Fourth Month at Wal-Mart
Not Even a Cup of Coffee Passes Across the Trading Table at the Retailer's HQ
Chicago's Agencies Had Hoped $580 Million Account Would Spark a Resurgence
Roehm's Chrysler 'Lingerie Bowl' and 'Urinal' Ad Should Have Been a Clue