Juno Advocacy Network eyes political ad dollars

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Apathetic voters might be in for a rude awakening. Last week free e-mail provider Juno Online Services unveiled Juno Advocacy Network, which will open its ad-targeting capabilities to lobbying and advocacy groups.Lobbying groups representing everything from politicians to labor unions will be able to reach Juno's 4.6 million members with pop-up ads targeted by congressional district, age, gender, hobbies, income and other demographic data.

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Copyright April 1998, Crain Communications Inc.

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