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JUNO LAUNCHES 'BRANDMETER' SERVICE

Published on .

(June 4, 2001) -- Ad-supported ISP Juno Online Services, New York, has launched the Juno Brandmeter, a brand-awareness service for evaluating the effectiveness of online campaigns. The tracking device analyzes traffic levels from Juno subscribers before, during and after each ad campaign is run on the service. Juno Brandmeter reports are available to all Juno advertisers and strategic marketing partners. -- Adrienne Mand

Copyright June 2001, Crain Communications Inc.

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