Juno Online Services entered a five-year marketing agreement with the Hartford Financial Services Group. Hartford will market its personal auto and homeowners insurance plans to Juno subscribers through several interactive ad campaigns. Juno offers free e-mail as well as paid Internet access accounts. The Hartford campaign will include banner, interstitial and pop-up ads through which users can obtain insurance quotes online. Juno and Hartford will also develop co-marketing campaigns.
Copyright December 1998, Crain Communications Inc.