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Juno taps Hampel/Stefanides

Published on .

Juno Online Services, New York, selected Hampel/Stefanides as its agency of record for a $10 million to $20 million account. Other finalists were Wolf Group and incumbent DDB Worldwide, which managed the account for the past year. Jonathan Cherins, senior VP-marketing at Juno, said to expect a campaign this summer including TV, radio, outdoor and online. Juno spends the bulk of its marketing dollars in customer acquisition through direct marketing, about $40 million annually through its direct agency of record, Rapp Collins Worldwide, New York.

Copyright April 2000, Crain Communications Inc.

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