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Jupiter: Advertisers must focus on narrowband

Published on .

Because most consumers still access the Internet via a narrowband connection, advertisers must remain focused on reaching consumers that way, according to a recent report from Jupiter Communications. Rich-media ads designed for a narrowband environment are more expensive and often less efficient, but advertisers must still experiment with these ads to prepare for future broadband deployment, the report concluded.

Copyright March 2000, Crain Communications Inc.

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