JUPITER SAYS CONSUMERS WON'T SHOP VIA WIRELESS PHONES

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(July 9, 2001) -- Analysis and measurement company Jupiter Media Metrix, New York, issued a new report claiming that less than $4 billion in shopping and travel will be transacted on Internet-capable mobile phones in 2006, representing less than 2% of all online shopping.

The study found that consumer interest in purchasing items using a wireless device is not a priority, with just 7% of those surveyed expressing a desire to transact with a mobile phone.

According to Jupiter analysts, shopping-related content on mobile devices will influence transactions online and in bricks-and-mortar stores, which is predicted to be worth $39 billion in 2006. -- Adrienne Mand

Copyright July 2001, Crain Communications Inc.

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