Jupiter, NFO announce research alliance

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Jupiter Communications and NFO Interactive have signed an alliance to provide businesses with research and analysis of the online market. Under the agreement, Jupiter and NFO will provide a benchmark study to be updated every six months, based on quarterly survey data from NFO's 500,000 U.S. households, which Jupiter will publish. The reports will look at the behavior, attitudes and spending habits of online users.

Copyright December 1997, Crain Communications Inc.

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