The study shows that 35% of the online population made purchases in the last year and were satisfied with the experience. Of those buyers, almost 95% said they plan to shop more in the future. The other 65% were subdivided in the study into two categories: browsers, who visited commerce sites but didn't buy, and non-shoppers, who neither browse nor shop online. Of those, 45% of browsers and 84% of non-shoppers said they were unlikely to begin buying in the next year.
Copyright October 1998, Crain Communications Inc.