Mr. Scott calls Stratagems "an independent source" for marketers and agencies to help evaluate and generate creative strategies, both in the regular course of business and during agency reviews.
He has no plans to hire a full staff but will create teams to handle specific client needs. Mr. Scott declined to disclose current clients.
Mr. Scott left as exec VP-executive creative director of JWT's Detroit office this spring after nearly four years there. Previously, he served in the same post at JWT's Chicago office, and in the late 1970s owned his own agency.
Stratagems is at 750 N. Franklin St., Suite 201, 60610. Phone: (312) 944-8044.