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JWT bags Pactiv's $35 mil account for Hefty bags

Published on .

Pactiv Corp., Lake Forest, Ill., named J. Walter Thompson USA, Chicago, agency of record for its Hefty bags and food storage account. JWT edged out Ogilvy & Mather and Euro RSCG Tatham for the estimated $30 million to $35 million account. Hefty, spun off from Tenneco Corp. this month along with other packaging businesses to form Pactiv, dropped DDB Worldwide, Chicago, earlier this year after the agency's San Francisco office took on Clorox Co.'s rival Glad brand. "We were very pleased with [JWT's] presentation, and liked their strategic insights and some of their creative work," said Mitch Riber, director of communications for Pactiv.

Copyright November 1999, Crain Communications Inc.

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