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JWT isn't buying TV station contests

Published on .

J. Walter Thompson USA, New York, said that for negotiating purposes it will eliminate share increases garnered by TV stations that run contests during sweeps; if a station protests, Thompson will not buy time on it. The American Association of Advertising Agencies, calling watch-and-win contests by TV stations during ratings sweeps "intentional efforts to distort/hype station ratings," asked Nielsen Media Research to provide agencies a post-sweeps report citing the stations.

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