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JWT captures $25 mil Ford dealer acc't

Published on .

J. Walter Thompson USA here won the $25 million New England Ford Dealer ad group in a shoot-out with Hill, Holliday, Connors, Cosmopulos, Boston. The latest win gives JWT 52 of 63 Ford Division dealer groups. W.B. Doner & Co., Southfield, Mich., resigned the account.

Copyright January 1998, Crain Communications Inc.

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