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JWT Europe unit for Kellogg

Published on .

J. Walter Thompson Co. is creating a special media buying unit called Kellogg Europe Media following Kellogg's consolidation at JWT of its estimated $250 million media buying account, previously handled by six companies. Strategic media planning will continue to be managed at the country level and will be shared by Kellogg's two creative agencies, Leo Burnett Co. and JWT.

Copyright May 1997, Crain Communications Inc.

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