Brian Goldner has been named to the new post of exec VP-sales and marketing for Bandai America. Just two weeks ago, Mr. Goldner had been named senior partner, worldwide director, JWT
/Entertainment, a newly formed division of J. Walter Thompson Co., Chicago. That division was formed to work specifically with four JWT clients: Saban Entertainment, Twentieth Century Fox, Fox Kids Network and Bandai. "I jumped at the chance to join Bandai because it's a great opportunity to work with a company with whom I already have a close relationship," said Mr. Goldner. While at JWT, Mr. Goldner -- who was at the agency seven years -- helped develop the recent launch strategy of Bandai's Tamagotchi virtual pet toy. In his new position Mr. Goldner will integrate Bandai's products in partnership with Saban and Fox Kids Network.
Copyright August 1997, Crain Communications Inc.