JWT forms task force on women

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J. Walter Thompson Co., New York, formed a global women's task force to study the buying motivations of women consumers and apply it to building relationships between women and JWT clients' brands. The group, including women executives from JWT offices in the U.S., Australia, Germany, Japan, Chile, India and the U.K., will meet periodically throughout the year and complete a report about its research in the fourth quarter.

Copyright June 1998, Crain Communications Inc.

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