Scott Garrett, 35, who led the Bank of America team at Bozell, joins JWT, New York, next week. He replaces John Clinton, the former chairman of J. Walter Thompson Co., Canada, who joined Grey Canada, Toronto, as president-CEO last month.
"I was so interested in the job because of an exact match of philosophies between [New York office President] Bob Jeffrey and myself. Everything out of his mouth I've agreed with 100%," Mr. Garrett said.
Mr. Clinton, who played a big role in smoothing over rocky relations with Kellogg six months ago, was consulted on Mr. Garrett's hire, as was Alan Platt, the creative director on the business, Mr. Jeffrey said. He said he also asked Fred Jaques, exec VP-general manager, ready-to-eat cereals at Kellogg USA, if he would like to meet Mr. Garrett before a final offer was made, but Mr. Jaques deferred to JWT's judgment.
"We've earned a lot of credibility with Fred and the people down there," Mr. Jeffrey said.
JWT handles Kellogg's Raisin Bran, Crispix, Raisin Bran Crunch, Smart Start and Country Inn cereals.
The client has been pushing JWT and its other agencies, Leo Burnett USA, Chicago, and the Martin Agency, Richmond, Va., for edgier, personality-based creative, a key reason why Mr. Garrett said the post appealed to him.
"Kellogg has been a brand under pressure on a lot of fronts, but it's also a company that has a huge propensity to buy really good work. . . . I get the feeling I'm joining with a huge momentum that has already begun," he said.
Mr. Garrett moved from Nike in 1995, where he was European advertising director for three years, to Delaney Fletcher Bozell, London, as VP-European account director. In 1996, he moved to Hong Kong to become senior VP-regional marketing