Hunter Madsen, J. Walter Thompson USA's top San Francisco interactive executive, left to become VP-commercial strategy at HotWired
. Mr. Madsen, who starts June 3, will work on a variety of marketing projects for HotWired and will report to Beth Vanderslice, HotWired chief operating officer. At JWT
, where Mr. Madsen was senior partner-director of JWT/i.e., Tig Tillinghast becomes acting director. A search is on to replace Mr. Madsen; a spokeswoman said JWT will consider candidates from both inside and outside the agency.