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JWT Madrid wins Spain's Antena 3TV Latin America launch

Published on .

MADRID--The leading privately-owned national TV channel in Spain, Antena 3TV, has awarded its international advertising account to J. Walter Thompson Madrid. Antena 3TV will be running a campaign in Mexico, Brazil, Argentina and Spain announcing the upcoming launch of Antena 3 Internacional in Latin America on cable and satellite TV as part of the Galaxy Latin America. D'Arcy Masius Benton & Bowles and Ricardo Perez also pitched for the $0.8 million account.

In May Antena 3 awarded its $50 million account for Spain to La Banda de Agustin Medina of Madrid after a pitch that involved Delvico Bates and BDDP Mancebo Kaye.

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