JWT Mexico wins Nike account

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MEXICO CITY -- J. Walter Thompson Co. and its media company, Total Media, have won the Nike account for Mexico. JWT already handles the Nike Asia-Pacific account. According to industry sources, Nike put the account, previously handled by McCann-Erickson here, up for pitches three months ago. Ten agencies were competing, before the field was narrowed down to three finalists: McCann, JWT and Leo Burnett. JWT said the Mexican agency took advantage of the Asia team and its experience to develop the presentation, which was directed by New Yorkbased David Simpson, international director for the Nike account. "Nike is a great victory for us," says Liz Paul, director general of JWT Mexico.

Copyright June 1998, Crain Communications Inc.

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