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JWT names U.S. Ford creative chief

Published on .

J. Walter Thompson USA named Bruce Rooke as the new creative chief on its U.S. Ford business. Mr. Rooke, now a Detroit-based senior partner-creative director for Ford Truck, Motorsports, Ford Citibank and Jaguar U.K., becomes executive creative director on Ford. He succeeds Dick Howting, earlier this week named JWT's first global creative director for its Ford Global Business Unit.

Copyright June 1997, Crain Communications Inc.

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