JWT rolls out global campgaign for NCR Corp.

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LONDON--J. Walter Thompson Technology Communications Group ( JWT TCG), San Jose, Calif., is unveiling a global campaign for NCR Corp. to position it as a major international provider of relationship technology solutions for the retail, financial, communications, travel, transportation and insurance markets.

The campaign will break in early March in the U.S., Canada, France, Germany, the U.K., Korea, Taiwan and Japan. JWT TCG won the NCR account in November last year.

The "Do you know" theme of the multimillion-dollar campaign centers around being truly prepared to serve customers at the level they demand. The ads stress how NCR's Teradata Active Data Warehouse solutions help businesses recognize patterns and offer personalized products and services.

"The 'Do you know' campaign is a global mantra," says Russ Fujioka, president-CEO of JWT TCG. "Do you know your customers? Do you know your employees? Do you know your suppliers and partners? Do you know the relationships you need to keep them? Do you know NCR?"

Copyright February 2000, Crain Communications Inc.

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