JWT sets up digital agency with venture capital fund, wins ready-made client list

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SEOUL--J. Walter Thompson Co., Korea, has created a new, 51%-owned digital agency, Thompson Digital KTB, in partnership with venture capital fund Korean Technology Banking Corp.

KTB is Korea's largest venture capital fund and will supply the new agency with a large roster of clients. KTB has funded more than 300 companies -- nearly 50 of those in the last two months. "They want to increase the value of their companies by supporting marketing and advertising," says Park Chun Sung, client service director at Thompson Digital KTB.

In addition to creative services, the digital agency will provide media planning and database management. "The marketing demand (from new Internet companies) is growing very rapidly ... We're aiming to be an Internet advertising solutions provider" not just an agency, says Mr. Park.

Copyright May 2000, Crain Communications Inc.

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